As we're going through that transformation, the companies that are going to win are the ones that are best designed and have the best design practices."įield - one of Business Insider's 10 people transforming the enterprise ![]() The entire world is becoming more digital now. "We have to make sure the design is great. "It's not enough to build something anymore," Field said. In a crowded market, the apps that win are the ones that are the best-designed, he said. Slack, TikTok, or any number of others, which are both more visually appealing and easier to use than anything found in the earlier days of the internet. ![]() Now, Field says, users have become "spoiled" by well-designed apps like Instagram, Uber, When Figma first started up, Field privately feared that designers would be too small a market to go after, but IBM's big hiring spree proved to him that there was pent-up demand. That was welcome news for Dylan Field, who had the year prior started his company Figma, with a mission to help designers collaborate on their projects. ![]() ![]() In 2013, Fortune Magazine's Brian O'Keefe reported that IBM had recently undergone a big change: It went from one designer for every 72 coders to 1 for every 8, in a bid to aggressively build better products. By clicking ‘Sign up’, you agree to receive marketing emails from InsiderĪs well as other partner offers and accept our
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